Industries

Sectors we know.

Marketing economics differ sharply by industry. The pages below cover the sectors where we have the most pattern recognition.

Software, cloud, technology services. Subscription economics, product-led growth motions, long-cycle considered-purchase B2B sales.

£500–£5,000/month MRR (mid-market) · 30–90 days (PLG); 90–180 days (sales-led)

Legal, accounting, consulting, advisory. Trust-driven, referral-heavy, long-cycle considered-purchase B2B services.

£10,000–£250,000+ per engagement · 60–180 days

Healthcare providers, allied health, wellness brands. Mix of regulated medical and consumer-discretionary spend dynamics.

£200–£5,000 per patient/customer · 1 day (consumer); 30–90 days (B2B health)

Residential and commercial property — agencies, developers, property management, mortgage and adjacent services.

Commission-based; high per-transaction value · 60–180 days for purchase intent

Hotels, attractions, tours, restaurants. Seasonality, geographic targeting and direct-vs-OTA dynamics dominate strategy.

£100–£5,000 per booking · Same day (impulse) to 90+ days (planned travel)

Electricians, plumbers, builders, landscapers, cleaners. Local-first demand, urgency-driven for some categories.

£200–£50,000 per job · 1–14 days

Online and omnichannel retail. Margin-aware ROAS optimisation, returns/COGS impact, lifecycle and retention emphasis.

£20–£500 average order · 1–7 days

Manufacturers, industrial suppliers, B2B distributors. Long-cycle considered-purchase with multi-stakeholder buying.

£10,000–£5M+ per contract · 90–365 days

Insurance, mortgage, advisory, fintech. Regulated, trust-driven, often long-cycle with strict compliance constraints on creative.

£1,000–£100,000 lifetime value · 30–180 days

Commercial and residential construction, civil works, infrastructure. Long-cycle, relationship-led B2B with significant pipeline visibility.

£100,000–£50M+ per project · 180–730 days

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